Don’t Let a Start-up Beat Your Enterprise

Losing customers to start-ups? Uncertain how to explore new customer demands quickly and confidently? If you have ever found yourself muttering how to keep pace with these small competitors or push new innovations out that don’t lose money, then the Lean Start-up approach is probably for you. The Lean Start-up’s Build-Measure-Learn approach helps companies discover more about potential customers so their innovative ideas satisfy their needs and lead to greater sales. It may also help you avoid sinking money into an idea, that while it may sound cool, may never get bought. To learn more about the Lean Start-up approach from Paul Boos, visit the Santeon website article.